The New Zealand Embassy in Paris and the Institute for Sustainable Development and International Relations (IDDRI) organize and host an expert roundtable examining both technical and political issues related to Business to Consumer (B2C) communication of environmental impacts of food products. Experts from academia, private enterprises or public agencies are invited to discuss the objectives of B2C communication schemes, as well as the methodologies available and the policy options to regulate or incentivize the development of such schemes, in order to make them efficient tools for ecological transition.
This expert roundtable is a follow-up to the Sustainability Conference: "Rising to the sustainability challenge: Perspectives from New Zealand and France" organized by the New Zealand Embassy and IDDRI in October 2011, and to a first expert roundtable on "Environmental information and labelling in the food sector" held in April 2012.
The workshop seeks to achieve the following objectives:
- To facilitate the exchange of knowledge and experience between stakeholders of B2C communication.
- To generate well-informed debate and identify convergences and divergences in opinion between participants.
- To take a systemic and pragmatic approach to the topic, i.e. to look at economic and cultural issues associated with B2C communication of environmental impacts of food products, and discuss methodologies and policy enforcement issues.
- To develop ideas and technical solutions that can possibly be used by companies and policy makers to implement and/or keep thinking about B2C communication of environmental impacts of food products; collectively critically assess these ideas and solutions.
- To contribute to the academic field by producing high quality insights about B2C communication of environmental impacts of food products.
- To bring together a variety of stakeholders across the food sector and B2C communication for an open discussion to improve their mutual understanding.
- To enhance the network of B2C communication stakeholders.
